In this revolutionary presentation, Doug Dayton, the best selling author of Total Market Domination and Selling Microsoft describes a simple ten-step sales evaluation process that your company can use to help it achieve total market domination.

Presentation topics:

• How Microsoft used a Client-Centered^TM approach to sales and marketing to achieve total market domination.
• How your company can use a simple, step-by-step Client-Centered^TM sales evaluation process to help it identify its best sales practices and achieve its business objectives.

The Client-Centered^TM sales evaluation process will enable your company to compile the information that it needs to identify its best Client-Centered sales practices, evaluate emerging computer and communication technologies, and reengineer its sales and marketing infrastructure.

The Client-Centered^TM sales evaluation process is based on the ten questions that you must answer to help your company achieve total market domination.

1. Do you understand the key factors that drive your customers’ purchase decisions?
2. Are your company’s resources allocated in a way that is consistent with achieving its marketing objectives?
3. Have you developed a clear, concise, compelling marketing story that defines "who, what, where, when and why" customers should do business with your company?
4. Does your marketing plan provide the focus your company needs to leverage its selling efforts?
5. Do you have effective programs in place to identify prospective customers?
6. Do you have effective programs in place to qualify prospective customers?
7. Is your sales force prepared to present your company in a professional, Client-Centered^TM way?
8. Is your company using computers and communication technologies to leverage its selling efforts?
9. Do you have an effective customer service and support model?
10. Do you have an effective process for developing sales forecasts and marketing budgets?

Take advantage of this special opportunity to learn how your company can achieve total market domination from the man Selling Power magazine called a "sales superstar."

Client-Centered™Selling: Winning Major Accounts
In this motivating and informative presentation, Doug Dayton describes how Microsoft built the sales and marketing infrastructure that enabled it to achieve total market domination in the PC software industry.

Doug Dayton, the best selling author of Selling Microsoft – Sales Secrets from Inside the World's Most Successful Company and Total Market Domination – 10 Steps for Supercharging your Sales and Marketing, helped transform Microsoft's OEM sales organization into one of the most successful and effective in business using a powerful, unique sales system known as Client-Centered^TM selling.

Doug Dayton left a successful sales career with IBM in 1982 to become Microsoft’s 169^th employee. And he became a millionaire by closing more than 40% of Microsoft’s OEM contracts to high-tech companies. It’s an impressive track record, and Doug Dayton has used his experience with IBM and Microsoft to develop a leading-edge approach to professional selling.

At this presentation, you company will learn how to apply Client-Centered^TM selling techniques to its own selling situation.

Presentation topics:

• How Microsoft uses Client-Centered^TM communication techniques to build market momentum
• How Microsoft builds "mindshare" by establishing profitable strategic business partnerships
• How you can sell "downhill" by mapping elements of your marketing story to your customer’s needs and concerns
• How Microsoft uses electronic messaging, sales force automation and Internet technologies to help it leverage its’ selling efforts

Take advantage of this special opportunity to learn "Sales Secrets from Inside the World’s Most Successful Company" from the man Selling Power magazine called a "sales superstar."

Doug Dayton is a frequent speaker at business events and has been featured on CNN, on radio stations across the United States, and in newsmagazines such as Success, Sales and Marketing Management, Fast Company, InfoWeek and Selling Power.

Take advantage of this special opportunity to learn "Sales Secrets from Inside the World’s Most Successful Company" from the man Selling Power magazine called a "sales superstar."

Critical Mass - The Impact of Emerging Technologies
In this motivating and informative presentation Doug Dayton describes how companies can take advantage of emerging computer and communication technologies, such as sales force automation, the Internet, and e-commerce, which are changing markets and business models in industries around the world.

In some situations it makes sense for companies to implement emerging technologies; in other situations, solutions based on legacy processes provide a better balance between costs, benefits and risks.

• How can your company take advantage of the explosive Internet economy?

• How can your company identify the next "killer application," which will enable it to achieve total market domination?

This presentation is a powerful call to action and is appropriate for both business managers and IT professionals.

This presentation can be tailored to meet your organization's specific requirements.

Take advantage of this special opportunity to hear how your company can take advantage of emerging computer and communication technologies from the man that Selling Power magazine said, "helped put Microsoft products onto nearly every home or office desktop in the developed world."

* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.