Sue Cook TOPICS: Customer Service Management Leadership Change Team Building Corporate Culture Creativity Innovation Human Resources FEE CATEGORY:* 10.0k to 15.0k TRAVELS FROM: California Video Profile Program Outlines Testimonials/Client List Books & Videos Request This Speaker

Sue Cook: Program Outlines

Topics Include

• Live for Your Customers: Beyond Lip Service
Understand the fundamentals to build and sustain a customer-focused organization. Learn how the best companies attract and retain customers. Take away actionable ideas to build customer loyalty.

• Eight Vital Insights to Attract & Retain Loyal Customers, Inspire Your Team & Maximize Profits
Research-based insights on how successful companies hardwire the voice of the customer into their organization. Is your company easy to do business with? Strategies to make customer evangelists and the numbers.

• Capitalize on Customer Trends: Tap into the Buying Power of Women, Boomers and the Y Generation
How well do you know your customers? Understand, reach and increase your share of customers. Insights and actions to reach the big spenders. Find out who is getting it right.

• The Wow Factor: Creating Extraordinary Customer Experiences
Explore the marketing power of extraordinary customer experiences. How well do you know your customers? Are you capitalizing on the big spenders? Discover the myths and realities of what it takes to create a series of memorable customer experiences. Discuss how brand leaders use customer evangelists to drive product/services improvement and innovation. Five simple, but critical steps to jump-start your organization. Develop and test drive wow experiences for your customers.

• The Innovation Imperative: Create a Culture Where Great People & Great Ideas Thrive
Innovation is ideas in action. Learn why achieving long-term profitability and growth is dependent on hiring and keeping great people. Insights into how brand leaders like Apple, Starbucks, Google build competitive advantage through creativity and innovation.

Articles by Sue Cook:

• The New Reality: Think like Customers, Innovate, Optimize Results
  

* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.