Peter Cochrane TOPICS: E-commerce Future Technology Innovation FEE CATEGORY:* 25.0k to 30.0k TRAVELS FROM: Suffolk Video Profile Program Outlines Books & Videos Request This Speaker

Peter Cochrane: Books & Videos

Tips for Time Travelers


Futuristic technologies (which frighten most people) are a delight to Peter Cochrane, an internatinal speaker with Business Week's Executive Programs, and head of Research at British Telecommunications. Human cloning, identification chips implanted under the skin, digitally enhanced brains, and machines that can think--these are things which he not only believes will occur in the near future; Cochrane actually embraces these scary, science-fiction notions as natural extensions of human development. While he remains an unbashed optimist about the future of technology, he is fully cognizant about the jarring nature of rapid technology, he is fully cognizant about the jarring nature of rapid technological change, both to individuals and to societies. As little as 30 years ago, he points out, an individual would meet and communicate with only 3,000 people in their lifetime. Now, we can do so in a matter of weeks or days.

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Uncommon Sense: Out of the Box Thinking for An In the Box World


In Uncommon Sense, Peter Cochrane's follow up to the radical 108 Tips for Time Traveller, Peter explains how very simple analysis allows the prediction of such debacles as the 3G auction and the subsequent collapse of an industry, whilst simple-minded thinking is dangerous in the context of a world that is predominantly chaotic and out of control.

People balked when Peter suggested a wholesale move to eWorking, the rise of email and text messaging, and the dotcom regime mirroring the boom and bust cycle of the industrial revolution. His predictions of the use and growth of mobile devices and communication, or use of chip implants for humans to replace ID cards, passports, and medical records, or iris scanners and fingerprint readers - were all seen as unlikely. Today they are a reality.

How then will the world react to his predictions as set out in Uncommon Sense of a networked world of distributed ignorance and sharing overcoming an old world of concentrated skill and control? To everything becoming 'Napsterised' in every dimension, where storage and processing power cost nothing, and become connected without the help of the old network companies? A world where individuals create their own networks, where laws of copyright and resale, and old business models have to be changed as giant industries are dragged kicking and screaming out of the 19th Century and into the 21st?

Peter Cochrane poses and answers questions, suggests solutions, and raises red flags on issues that need to be addressed. Tables, diagrams, pictures and illustrations generously support all of the text, with the most difficult aspects illustrated by simulations and other material on a CD and links to a web site with an ongoing expansion of the themes addressed.

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