Jacques Chevron TOPICS: Marketing Advertising/Public Relations International Business FEE CATEGORY:* 10.0k to 15.0k Video Profile Testimonials/Client List Request This Speaker

Client Experience Includes:
The list below is a partial list of Jacques Chevron's client experience. This list does not provide any information about the nature of the work done for any client which we or our clients consider to be confidential.Ê
• Colgate Palmolive (Jacques' very first client and very first new product introduction: Gamma Laundry Detergent, launched in 1973 in France - still going strong. Experience includes: Cold Power HDD; Ajax Window Cleaner, Peak Toothpaste; Mercene Denture Cleanser and many more.)
(Europe & USA)
• DIM/Rosy (Once the largest manufacturer of panty hoses in Europe; Now a subsidiary of Sara Lee/Hanes)
(USA)
• Dressel's Bakery (Subsidiary of Jacquet S.A. second largest bakery in Europe. Dressel's has been sold since and has disappeared from the grocery shelves. New product development)
(USA)
• Eggo Waffles (During Jacques' tenure, Eggo became the US's favorite waffle; the leader had been Quaker's Aunt Jemima Waffles: It was a time when Aunt Jemima was changing its advertising campaign frequently, each time introducing new ad copy and/or addressing a new target audience. Eggo Waffles only advertised to kids, and consistently used the same line "Leggo my Eggo." Taken individually, each of the Aunt Jemima campaigns might have had strength. But the weakness inherent to Quaker's erratic marketing approach and the consistent use of the same copy line for Eggo's greatly favored Eggo. This experience was very instrumental to the development of Jacques' Brand Character theory.)
(USA)
• Heublein (New Product development; Parent Company, Diageo is a current client)
(USA)
• Keebler (New Product development: Chips Deluxe, Weatbury Crackers, many others; Advertising)
(USA)
• Kellogg (New Product development: Cracklin'Bran; Graham Cracos, Electric French Fry, Danish Rings & others; Advertising)
(USA)
• Luster Products Inc. (African-American haircare products; Confidential assignments)
(Africa, Caribbean, Europe)
• McDonald's (Relaunch of McDonald's in France: 4 restaurants on 1/1/83, when Jacques arrived; over 300 today. Jacques underwent McDonald's Hamburger Marketing University where he earned the Tony Klaus Award for highest academic assignment)
(Europe)
• Moulinex/KRUPPS (Largest manufacturer of small appliances in France; Largest manufacturer of microwave ovens in Europe; Additional information & Vending Times Article)
(USA)
• Mrs. Smith's Pie Co. (New product test market and introduction: Mrs. Smith Crepes)
(USA)
• The NutraSweet Company (Worldwide marketing and many new product introductions across approximately 40 countries)
(Worldwide)
• Pegaso (Empresa Nacional de Camiones Pegaso: Spain's national manufacturer of trucks and busses; New product introduction)
(Europe)
• Philip Morris (Advertising)
(Europe)
• The Pillsbury Company (HSagen-Dazs branding strategy)
(Worldwide)
• Quaker Oats (New Products; Branding strategy)
(Europe)
• Rambol (Cheese Company; a subsidiary of Bongrain GZrard, largest European cheese marketer; New product introduction)
(Europe)
• S. C. Johnson (OTC Drug Division; New product exploration)
(USA)
• Seven Up (Relaunch on the French market; Advertising)
(Europe)

Articles by Jacques Chevron:

• Marketing v. Branding
  
• Branding, Marketing and Sausage Making
  
• Global branding: Married to the World
  

* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.