Gerald Celente TOPICS: Business Future FEE CATEGORY:* 25.0k to 30.0k TRAVELS FROM: New York Video Profile Program Outlines Testimonials/Client List Books & Videos Request This Speaker

Gerald Celente: Books & Videos

Trends 2000: How to Prepare for and Profit from the Changes of the 21st Century


Picture phones will be everywhere, cutting down on the need for business travel. We will become obsessed with wholesome and healthy foods and interactive online learning will revolutionize education. These are some of the predictions Celente, founder of the Trends Research Institute, makes in this entertaining but far from convincing book. Celente (Trend Tracking) strings together clips from various newspapers, a key source of his research, to show that Americans?particularly baby boomers?are growing more obsessed with diet, exercise and living well. He concludes, using the device of looking backwards applied for much of the book: "By January 1, 2000, vitamin counseling was on the way to becoming as professionalized and as respected as pharmacology." Those looking to, as the subtitle suggests, prepare and profit from the future will be disappointed by a lack of specific advice about what to do, even if the predictions come true.

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What Zizi Gave Honeyboy: A True Story About Love, Wisdom, and the Soul of America


Zizi is an ailing but feisty 83-year-old Italian matriarch, widowed and living alone in Yonkers, N.Y. Honeyboy is her nickname for her nephew, author Celente, a divorced analyst who directs the Trends Research Institute. Here, Celente shares about 20 conversations that the two had in 1999 over home-cooked meals and Scrabble games at Zizi's kitchen table. (Recipes for Zizi's breaded chicken cutlets and anise cookies are included.) In the spirit of Mitch Albom's Tuesdays with Morrie, this is a book in which a wise, spiritual older person offers heartfelt advice to an overworked baby boomer. However, while Albom freely shared his emotions, Celente generally responds with facts and figures. For example, when Celente complains about Zizi's lifelong cigarette habit, she jokingly asks if marijuana would be preferable. Celente curtly says that he used to smoke pot but doesn't anymore. Before Zizi can respond in what could have been a lively debate, Celente compares and contrasts the effects of smoking marijuana vs. tobacco, launching into a long, statistic-laden monologue. The book also contains a fair amount of politically incorrect observations made, ironically, by Celente and not Zizi (e.g., when Celente speaks of some of his acquaintances who won't hire a black acupuncturist, he says, "these guys aren't racists, that's just the way it is.") Not surprisingly, the book is at its strongest when Zizi talks and Celente listens. Her recollection of a near-death experience involving the entertainer Danny Thomas is both poignant and hilarious. This is a sweet if at times frustrating inspirational tome.

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