Donald Cooper

Donald Cooper: Program Outlines

Note: We have no canned speeches. In both clothing and in speeches "one size does not fit all". Each presentation is researched, crafted and tailored to your specific industry, business and outcomes. Many of Donald's titles can be delivered as a keynote, a longer interactive program or as an intensive workshop.

TOPIC #1: Management and Leadership:
As a thought-leader in management and leadership, Donald creates more effective managers and more successful businesses and business people. He has transformed 1000s of businesses around the world. He will help you to…

• More effectively manage your business, your team and your bottom line.
• Visualize, plan and create an extraordinary and more profitable future...including how the business might have to reinvent itself to make that happen.
• Attract, develop and engage a top-performing team….and to,
• Implement more effectively, deal with non-performance…and have a life!

"Management & Leadership" Titles:

• How to sell more, manage smarter, grow your bottom line...and have a life! (our most asked-for title).
• Myths, Lies & Management…7 simple truths that will transform your business and grow your bottom line!
• The 90-Minute MBA...10 things you absolutely need to know to ‘own’ your customers, manage your business and grow your bottom line!
• Thoughts on Leadership....how to define your future, grow your business and improve
• Vision Critical.....how to lead your business, manage your team and grow your bottom line!
• The Adventure of Change...how to innovate, thrive and succeed in a fast-changing and turbulent world!
• From 'Great to Gone'...important lessons from Cooper Canada and other business adventures.

TOPIC #2: Marketing and Customer Service:
This topic covers the art and science of creating, delivering and communicating compelling customer value and experiences. As an award-winning, innovative marketer, Donald will help you to...

• Understand your customers on a whole new level, including why they buy, why they don't buy...and what they really want when they do buy. 2. Create and deliver extraordinary customer-owning value and experiences that will 'grab' your target customers, clearly differentiate you from your competitors, make you 'famous'…and grow your bottom line. 3. Effectively communicate, sell and promote that value in a crowded, confused and cynical marketplace.

"Marketing and Customer Service" Titles:

• Human Marketing®…the 'straight goods' on how to create, deliver and communicate compelling customer value.
• Owning customers for life…4 powerful steps to increasing loyalty, sales & profitability.
• Be extraordinary...or be eliminated...the simple truth about how to amaze your customers, beat your competition and grow your bottom line!
• Creating a Winning Brand...winning the battle for customer ownership and business profitability!
• From ordinary to extraordinary...10 gutsy things you can do, right now, to 'grab' your customers and grow your bottom line! Note: This program is specifically for retailers.

TOPIC #3: Creating A Top-Performing Team:
"We become what we hire." Not having top-performers in every part of our business carries a huge cost in lost business, inefficiency, missed opportunity and frustration! This high-content program delivers a step-by-step approach that helps business owners and managers to...

• Create clarity about the specific people and talent they need to deliver compelling customer value, grow their business and improve their bottom line.
• Develop a business environment that attracts, empowers and retains top performers.
• Reward success and deal more effectively with non-performance. Lack of clarity and failure to deal with non-performance are two of the biggest challenges facing many businesses today.

"Creating a Top-Performing Team" Title:

• The 8 essential steps to attracting, leading & keeping a top-performing team.