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Michael Bergdahl
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Michael Bergdahl: Program Outlines
Picking Wal-Mart's "POCKETS"
In this speech, using the acronym P.O.C.K.E.T.S., which stands for Price, Operations, Culture, Key Item Promotion, Expenses, Talent and Service, Michael Bergdahl describes several effective strategies competitors can and have used to counteract the inevitable pressure created by big box retailers. Finding Your niche in the market or POCKET is the key to Your survival! The key is to avoid the temptation to compete on price. You've got to make the commitment to differentiate yourself by finding your unique niche or pocket. Audience members will learn techniques other companies have used to compete, survive and thrive in a Wal-Mart World! Bergdahl also reviews a checklist of success strategies and tactics others can implement immediately. This speech is designed around Bergdahl's book, What I Learned From Sam Walton, How to Compete & Thrive in a Wal-Mart World. Growing Your Business The Sam Walton & Wal-Mart Way
Wal-Mart is a Logistics, Distribution and IT driven company that also has Retail Stores.
When he died, Sam Walton was the wealthiest man in the world with an estate worth over 100 billion dollars! How did he achieve such phenomenal success in just over 30 years? How does Wal-Mart focus its 2 million employees, 7000 stores and 120 massive distribution centers? What were Sam Walton's secrets for growing Wal-Mart to become the world's largest company? Wal-Mart's successful growth is a result of specific strategies and tactics put in place long ago by the company founder, Sam Walton. Sam Walton had a vision, a specific game plan, and rules upon which he focused his team to grow his business. In this speech Bergdahl discusses the success strategies and tactics of The Sam Walton and Wal-Mart Way. Audience members will learn the success secrets of the world's most successful merchant, Sam Walton, and the best practices of the world's largest company, Wal-Mart. The focus of this program is to help audience members transfer the knowledge gained into action to grow their own businesses, through innovation, risk taking, and thinking outside the box The Sam Walton & Wal-Mart Way. This program can be supplemented by providing audience members with a copy of one or both of Michael Bergdahl's books: Book #1 - What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World Book #2 - The 10 Rules of Sam Walton: Success Secrets for Remarkable Results The 10 Success Secrets of Sam Walton
Do you want to achieve greater levels of success in your personal and professional life? The answer of course is everyone does. In Michael Bergdahl's forthcoming book called, The 10 Rules of Sam Walton: Success Secrets for Remarkable Results he shares the success secrets of the world's most successful entrepreneur. In this speech, he will discuss Sam Walton's self professed ten rules for success which Mr. Sam embraced as he grew Wal-Mart from a single site to a 5000 store global enterprise. Audience members will take away success strategies they can use in both their personal and professional life. Here are Sam Walton's 10 Success Secrets: Rule #1: COMMIT to achieving success and always be passionate Rule #2: SHARE your success with those who have helped you Rule #3: MOTIVATE yourself and others to achieve your dreams Rule #4: COMMUNICATE with people and show you care Rule #5: APPRECIATE and recognize people for their effort and results Rule #6: CELEBRATE your own and other's accomplishments Rule #7: LISTEN to others and learn from their ideas Rule #8: EXCEED the expectations of others by setting high standards Rule #9: CONTROL your expenses and save your way to prosperity Rule #10: SWIM UPSTREAM, be different, and challenge the status quo F.I.R.S.T Secrets to Outperforming the Pack
From his experiences working for World Class Best Practice Companies like Pepsico's Frito-Lay Division and Wal-Mart, Michael Bergdahl shares with you some of the secrets of their success. As a turnaround team member at American Eagle Outfitters and Waste Management, learned what it takes to turn a failing company around. He shares the secrets of outperforming the pack in this speech using the acronym F.I.R.S.T. which stands for; Focus on the Customer, Inspirational Leadership, Results through People, Succession Planning/Bench-Building & Tactics for Driving the Business. Combining energy, storytelling and humor with his practical experience working with executives like Sam Walton, Bergdahl will entertain and provide practical and actionable business ideas to those in attendance. Change/Challenge/Choice
Competition with manufacturers from countries like China and India is brutal. The manufacturing world as you've known it has changed and you and your team must be willing to Change also, if you intend to survive. The Challenge for manufacturers of products is what to do to re-level the playing field. In order to succeed you and your team must make the Choice do what's necessary to reinvent your business, and the way people think, to remain successful. The fact is that competition is more difficult than ever before. Those who are used to simply picking up the fruit of their labors right off the ground or from the branches within closest reach are finding that success today requires that people stretch and even climb up into the branches to gather the highest hanging fruit to succeed. Unfortunately, Change is always hard for people, which adds to the Challenge faced by organizations forced to make the Choice to reinvent their business in order to compete, survive and thrive in this complex and competitive world. As you think about global competition think about these quotes: In this speech, Change/Challenge/Choice, Bergdahl will discuss the following strategies: CHANGE
Get Efficient - you're going to need to produce more with less people. Benchmark - Best Practices seek out the ideas used by other manufacturers Innovate - grow revenue by getting creative with products, services and service enhancements, technology, strategy and tactics. Brainstorm new ideas, new markets, services, bundling products, delivery, in-sourcing. CHALLENGE
Continuously Improve - empower people to improve every area of your operation Increase Productivity - improve internal and external customer service Control Expenses - teach everyone in your organization to manage costs CHOICE
Continuously Learn - learn from and imitate the success of others Leverage People - tap into the creativity of your own people and change the way they think, focus everyone on your brand and a common agenda - "Your people make the difference." Focus on your Competencies - play to your strengths and shore up your weaknesses Customer Partnerships - become the supplier of choice, by asking your customers what kind of products and services they need, when they need them and what you can do to partner with them. Building Bench – Attract/Retain & Upgrade
What is your standard for staffing talent in your organization? How do your people compare to those of your competitors? Are you selective in choosing very bright, high potential people for your business or do you settle for whoever walks through the door and applies? Are you getting your share of “A” Players? The selection and retention of quality employees is the foundation upon which every one of your other strategies is based. Staffing should be one of your most important competitive advantages. In this speech Bergdahl will challenge your staffing paradigms. He will share with you “World Class” Staffing strategies and tactics from his experiences working for PepsiCo’s Frito-Lay Division. He will review the methods of creating a “human inventory” or “bench strength” analysis for your organization to help you improve your ability to compete. In the competitive world we live and work in the companies with the best talent…WIN!
* Please note that while this speaker's specific fee falls within the range posted at the top of this page
(for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in
the $25,000 and up range (most list "Contact for Fee Schedule").
For current fee information or international event fees, please contact your Speakers Platform representative.
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