Harry Beckwith TOPICS: Business Marketing Sales Branding FEE CATEGORY:* 20.0k to 25.0k TRAVELS FROM: Minnesota Video Profile Program Outlines Testimonials/Client List Books & Videos Request This Speaker

Harry Beckwith: Program Outlines

Selling the Invisible
Hailed by the top executives of Procter & Gamble and ABC as "amazing," Harry Beckwith's painstakingly customized presentations on sales, marketing and customer service have earned perfect scores from over 96% of people attending his worldwide presentations--and prompted one executive to say, "you told our people things about our business that they didn't even know!" Drawing on unique examples -- Pulp Fiction, the mysterious success of Yahoo!, and stories of ugly kittens, Pablo Picasso, Bell South and many Fortune 200 clients -- Harry clearly isolates the four keys to growing a service business in presentations that are sincere, engaging, witty, moving, and in the end, enormously inspiring.

What Clients Love
This presentation is an expanded version of the four keys presentation, and again reveals the nine keys - from affinity and predictability to the four most powerful words in any relationship - using vivid, and sometimes amusing, examples from many businesses of all sizes. This presentation is ideal for anyone in a company or organization that has contact with customers and clients, and is particularly well received by professionals, such as those in financial services, healthcare and technology services and consulting as well as consultants, accountants, lawyer and physicians.
This presentation can range from 1 hour to 90 minutes.

The Four Keys
The favored "four keys" presentation uses the very effective device of the famous 1970s Folgers Crystals commercial to answer the question, what attracts clients to your service and leads them to choose it? The four keys are: price, brand, packaging and relationship. For each key component, Beckwith offers vivid illustrations of companies succeeding in these areas. In each instance, he both outlines the issue and identifies specific steps people can take to improve their pricing, enhance their brand, and improve their visual presentation.

Typically, the presentation then breaks down what Beckwith has identified in his work with Bell South, Wells Fargo and Petsmart primarily, the nine key elements of an extraordinary client or customer relationship. Again, he gives specific ideas on how members of the audience can begin to master each of these elements.
These presentations range from 1 to 3 hours.

* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.