Harry Beckwith

Harry Beckwith: Program Outlines

What Clients Love
This presentation is an expanded version of the four keys presentation, and again reveals the nine keys - from affinity and predictability to the four most powerful words in any relationship - using vivid, and sometimes amusing, examples from many businesses of all sizes. This presentation is ideal for anyone in a company or organization that has contact with customers and clients, and is particularly well received by professionals, such as those in financial services, healthcare and technology services and consulting as well as consultants, accountants, lawyer and physicians.
This presentation can range from 1 hour to 90 minutes.

The Four Keys
The favored "four keys" presentation uses the very effective device of the famous 1970s Folgers Crystals commercial to answer the question, what attracts clients to your service and leads them to choose it? The four keys are: price, brand, packaging and relationship. For each key component, Beckwith offers vivid illustrations of companies succeeding in these areas. In each instance, he both outlines the issue and identifies specific steps people can take to improve their pricing, enhance their brand, and improve their visual presentation.

Typically, the presentation then breaks down what Beckwith has identified in his work with Bell South, Wells Fargo and Petsmart primarily, the nine key elements of an extraordinary client or customer relationship. Again, he gives specific ideas on how members of the audience can begin to master each of these elements.
These presentations range from 1 to 3 hours.