Daniel Burrus

Daniel Burrus: Program Outlines

LEADING WITH STRATEGIC FORESIGHT AND CERTAINTY
In times of unprecedented change and uncertainty, we need to ask ourselves what are we certain about? Strategies based on uncertainty and hope equal high levels of risk. Strategies based on certainty dramatically reduce risk and produce superior results. Hindsight always brings lament. You can never go back and change your past decisions and actions. Strategic foresight takes your vision to a new actionable level by adding the events that will happen in the future. Over the past two decades, Daniel Burrus has established a worldwide reputation for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. Based on his revolutionary method of identifying Hard Trends from Soft Trends, and Permanent Changes from Cyclical Changes, attendees learn how to both anticipate and capitalize on new opportunities, as well as predict problems, long before they happen. In addition, they will learn how to use the new tools and rules of leadership to accelerate growth.

THE MARKETING ADVANTAGE: INTEGRATING OLD AND NEW MEDIA TO ACHIEVE SUPERIOR RESULTS
Today’s marketplace is undergoing a period of profound and accelerating transformation. The advent of new media is permanently changing consumer attitudes and behavior. The changes are in the early stages, but they are irreversible and are already disrupting entire industries. The good news is that these shifts are predictable and can be capitalized upon through the insights and tools offered by Daniel Burrus, world-famous for his exceptional track record of accurately predicting the impact of technology on consumer behavior and the business world. For over two decades he has been using this expertise to develop strategies that turn change into advantage. In this dynamic presentation, he will help marketers shift from dialog to action as they learn to integrate old and new media to achieve superior results, use the Seven Pillars of digital marketing as a foundation for new campaigns, find new and better audiences, engage consumers with the new tools of digital marketing, and implement new strategies that can drive growth. Armed with certainty about how technology-driven consumer behavior is changing and what lies ahead, individuals and organizations can gain an enormous competitive advantage during this unique and pivotal time.

ADVANCED MOBILITY AND THE NEW COMMUNICATION AGE
Businesses around the world are in the process of shifting from the Information Age to the Communication Age. Emerging communication and mobile technologies provide opportunities for creating new, high margin products and services as well as increasing productivity and efficiency within your organization. In addition, innovative companies are using communication technologies and mobility to change the rules of competition, rendering many traditional business strategies and processes obsolete. Knowing how to use new tools to create competitive advantage is rapidly becoming a key business imperative. In this eye-opening presentation, Daniel Burrus will share the latest technology-driven trends and powerful strategies for creatively applying technology to drive growth as you develop new products, services and customer experiences that can propel you far ahead of the competition. You will learn how to anticipate the future of technological change and turn a rapidly changing business environment into a competitive advantage.

ACCELERATING TRANSFORMATION IN HEALTHCARE
We are standing at the base of a mountain of technology-driven change. Wireless telemedicine, point of care transactions, e-enabled disease management, home diagnostics, the virtual hospital, e-enabled customer choice, e-enabled assisted living, e-communities of practice, just-in-time training, and procurement service providers are just a few of the many areas that can be used to accelerate transformation in healthcare. Understanding the new opportunities that will result is essential in determining a clear course of action. Over the past two decades, Daniel Burrus has established a worldwide reputation for his exceptional record of predicting the future of technological change and its direct impact on the business world. His accurate predictions and strategies provide competitive advantage for those who looked to the future and took positive action. In this eye-opening presentation, the author of six books, including Medical Advances and the international best seller Technotrends®, takes us to the next level by sharing valuable insights into the opportunities yet to come, preparing you to capitalize on the next wave of technological change.

TECHNOTRENDS®: THE BIG IDEAS THAT ARE CHANGING EVERYTHING
We are standing at the base of a mountain of technology-driven change. Technology allows us to do things that were previously impossible, but you can’t use a tool if you don’t know that it exists! Understanding the new challenges and opportunities that will result from accelerating change, and applying the best tools to accomplish your goals are essential. Over the past two decades, Daniel Burrus has established a worldwide reputation for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. He has helped hundreds of clients, including many from Fortune 500 companies, to identify new opportunities and develop successful competitive strategies based on the creative application of leading-edge technologies. In this eye-opening presentation, the author of the international best seller Technotrends® takes you to the next level by sharing valuable insights into the opportunities yet to come, preparing you to capitalize on the next wave of technological change.

TECHNOLOGY-ENABLED INNOVATION: CREATING AND SUSTAINING COMPETITIVE ADVANTAGE
Technology is continually changing the rules of competition, rendering many traditional business strategies and processes obsolete. Emerging technologies provide opportunities for creating new, high margin products and services. In addition, they allow us to de-commoditize current products and services. Identifying and understanding the challenges and opportunities that new technologies create have become a key business imperative. In this eye-opening presentation, Burrus identifies specific technologies that will directly impact you and your industry. He will share powerful strategies to keep you on the edge of innovation, helping you to creatively apply technology to drive growth as you develop new products, services and customer experiences that will propel you far ahead of the competition.

SHAPING THE FUTURE OF AGRICULTURE: FOOD, FEED, AND FUEL
In this eye-opening keynote, one of the world’s leading technology forecasters and business strategists will discuss the driving technology and consumer-driven trends shaping the future of agriculture, and show you how to accelerate growth and profit by taking advantage of the changes industries such as biotech and energy are currently experiencing. Daniel Burrus is a strategic advisor to many Fortune 500 companies and a highly successful entrepreneur who has founded and managed five businesses, two of which were national leaders in the first year. In this eye-opening presentation, the author of six books, including Advances in Agriculture and the international best seller Technotrends®, will share powerful new trends and growth strategies designed to help you more effectively manage new opportunities, and position your organization to accelerate growth both now and in the future.

TRANSFORMING EDUCATION: USING TECHNOLOGY TO ACCELERATE LEARNING
In this dynamic and inspiring presentation, one of the world’s leading technology forecasters and strategists will provide educational leaders with new strategies and enabling technologies they can use to accelerate learning, increase staff performance, and shape a positive future for their schools. Understanding what these strategies and tools can do, and the opportunities they create, provides the foundation to positively transform education. Educational leaders will learn how to manage the perception that change is negative by learning to look to the visible future® and strategically position their schools to thrive in the years to come. Through personal insights, practical examples, and research-based principles, they will learn to act on the changes that are affecting their future, and gain a renewed excitement and passion for their profession, while redefining their roles as 21st century educators.

FUTUREVIEW®: A LOOK AHEAD
Innovations in science and technology continue to provide us with “new tools” that will greatly increase our productivity and efficiency in all areas. Knowing what these tools are, and how to creatively apply them, is vital to maintaining your competitive edge. Over the past two decades, Daniel Burrus has established a worldwide reputation for his exceptional record of accurately predicting how technological, social, and business forces are converging to create enormous, untapped opportunities. He has helped hundreds of clients, including many from Fortune 500 companies, to identify new opportunities and develop successful competitive strategies based on the creative application of leading-edge technologies. In this forward-thinking presentation, the author of the international best seller Technotrends® will offer valuable insights into present and future opportunities that are made possible by rapid advances in technology. You will hear solid evidence supporting the view that change is opportunity as you learn how to strategically position your organization to thrive in a shifting technological and economic climate.