Chris Brogan

Chris Brogan: Program Outlines

CULTIVATING VISIBILITY: HOW TO AMPLIFY THE HUMAN DIGITAL CHANNEL
You’ve invested time and money into your website, which serves as the online representation of your shop. Learn how to become the ultimate digital shopkeeper by understanding how to use social software to build relationships with your prospects and your customers. You’ve been told that you should have a Twitter account and that you should be on Facebook, but what does that all do for you? How do you make it meaningful for your business? Learn how to create media that’s useful and compelling and that “saves your seat at the table” between sales. Learn how to earn leverage from your community, by cultivating two-way loyalty and earning referrals. Understand how to make your buyers feel like they belong, instead of simply feel like numbers.

GOOGLE+ FOR BUSINESS
You’re on Facebook. You’ve got a Twitter account. The company is blogging. Why does there have to be another social network? Google+ is the new social network launched by the #1 search engine in the world, Google, and it changes everything! Why? Because Google (the search engine) indexes public posts on Google+ (the social network) rather quickly, and it seeks out social interactions and links shared within that social network to sites like yours. Google+ is built with collaboration in mind. There are several technologies available for free inside of this social network that you’re paying for elsewhere. And there are even more reasons to get in and start using Google+ that we’ll talk about at the event.

THE FRONTIER IS NOW: HOW TO MAKE WORK AND BUILD BUSINESS
Telling you that the Internet has changed things won’t stun you. You’ve seen it. Netflix, Amazon, Zappos, Groupon. You know all the stories. But there are small business solutions you could use to make more work, to build more business, to get more sales. Tweeting out coupons isn’t the future. Building relationships and investing in delivering human-minded business is now. This won’t be theory. We’re here to talk action, execution, and your next steps to success.

Reinvest: Marketing And Sales
Chris Brogan explores insights and findings on the last few years of social business and digital marketing, and then sets out a few potential roadmaps for 2011. Covering the rise of local and location-based strategies, the continued push into mobile devices (beyond the phones and into tablets), content marketing and lead nurturing, the integration of real-time marketing into other digital channels, improved email marketing techniques and enhancements, emerging trends in analytics and measurement, and an exploration of your next marketing hire: the data/tech specialist. 2011 is a big year. Are you ready?

The Changing Role of the Trust Agent
The rise of the relationship-minded Trust Agent has shifted ever so slightly to include the need for a technical marketing agent. This role now requires a blend of knowing how to blend customer service/sales/marketing/and PR into one role, but also how to interact with technology and databases for better effect. Marketers’ needs are shifting from the old world of “running a campaign and measuring qualified leads” into running communities and extracting value at as many potential turns as possible. Knowing how to use the varied analytics and metrics to show value is the start. Knowing how to grow sales based on the latest in digital marketing is the goal. Join Chris Brogan for a dive into the new world of the Trust Agent for 2011. (Based on Chris’s book with Julien Smith, Trust Agents.

Adjusting Your Marketing Spending and Tactics for Social Media
You're looking to understand how Twitter, Facebook, blogging, YouTube and all these other tools interweave with your marketing. Learn how to understand the differences between spending for the social web and/or the human costs of all the time it takes to succeed with these new tools. Chris will lay out some simple strategies (or for private events inside corporations, you can give him your strategic goals and he'll overlay the social tools), and then talk more about spending, tactics and the human cost of doing human business with the social web. This is not your typical "Twitter is cool!" presentation. This is the details, the nuts, the bolts and everything in between.

Rise of the Trust Agents
The Attention Wars are raging. It's not just 500 channels. It's 500 distractions. Your message is invisible in the fray, and you've fallen behind in the online aspects of business communication. Join Chris Brogan, president of New Marketing Labs, LLC, for an energetic and informative conversation about the business implications of a new breed of business communicator: the Trust Agent. Learn how to "be human at a distance." Discover how your business can take advantage of the relationship-centric tools of the new Web. Understand how to make your first moves in this space. You've heard the hype: start learning the first moves that will help your business succeed. (Based on Chris's book with Julien Smith, Trust Agents.)

Wiring a Human Business - Humans Aren't Software and How-to Code
Chris Brogan uses the web (and its predecessors) differently than most people. Since 1984, he's been using computers to connect to humans and build relationships. For the first many years, this was for personal interest. In later years, Chris has learned how the various tools of the web combined with a strong sense of community, and customer-focus can transform business communications and other objectives into powerful new paradigms. But how does he see the web? What about mobile? How do all the various technologies he uses come to bear in his own business pursuits, and most importantly, what can that teach you about YOUR business?

Beyond Shiny and New: How a Business Implements Social Media
You've accepted that this makes sense. What comes next? Do you have a Facebook policy? Do you want everyone blogging, and if not, who should write the blog? How do you track social media efforts to lead generation, to awareness, to retention? How do you integrate listening tools into your duties? This presentation covers best practices in everything from profile creation to outreach to conversations and community relations.

Actions: Getting Started in Social Media
You've heard from everyone that you should get started. Where it all falls down is that no one tells you what comes next. Let's explore some potential strategies and talk through which tools work and how. Driven from the strategy perspective, this is not a "Twitter is cool" presentation. If we can't make business sense of the whole landscape, there's no point. This is a no-BS presentation to get the ball moving.

Lead Generation in a Social Media World
There are several ways to build leads using social media, including content marketing, listening with intent and community management. Not to mention more traditional digital marketing like email marketing, Facebook apps and the like. Learn what's possible, what works, how to sustain it and what to expect.

Enterprise Meets The Web: Evangelists vs. A Feasible Corporate IT Policy
Evangelize all you want. If your social media strategy doesn't jibe with your internal corporate technical and legal policies, your efforts will be dead in the water. Many great social media ideas die on the vine due to poorly executed presentations to internal stakeholders. Learn how to say the right things to please everyone from the CIO to the head of HR, and get your company into social media in a way that makes everyone willing to give it a try.