Speakers Platform

Tony Alessandra

TOPICS:
Marketing
Sales
Customer Service
Communication


FEE CATEGORY:*
15.0k to 20.0k

TRAVELS FROM:
California


    Tony Alessandra: Program Outlines

    Tony has four signature presentations that form the core of his keynote material. He constantly refreshes his presentations with new, updated material, examples, and stories. Tony constantly works at upgrading his craft as a speaker. He has achieved the highest designations awarded for excellence by the National Speakers Association--the CSP and CPAE. He even took a series of improvisational acting classes at the Old Globe Theater. You will love working with a true pro.

    Tony only does about 36 speeches per year so he can dedicate the time, energy, and motivation needed to stay on the cutting edge of his content, to research each and every one of his clients properly, and to adapt his program materials to suit each audience. He stays up-to-date on marketplace trends by subscribing to All Biz Magazine and by reading dozens of business e-zines and books, which he scans for important and timely subject matter to tie into his speeches and Power Point slide presentations.

    The Platinum Rule (formerly called Relationship Strategies), for nearly 30 years, is still constantly evolving, not from year to year to year, but from speech to speech. People, who have heard it several times, over a five year period, tell me they keep hearing new things and learning the concepts at even deeper levels each subsequent program. This is my most polished speech that consistently garners rave reviews and ratings of 10+ on a 10 point scale.

    Collaborative Selling has evolved over the years from Non-Manipulative Selling. I've put a heavier emphasis on target marketing, prospecting, selling against the competition, partnering with the customer and customer satisfaction strategies for salespeople to get repeat business and referrals. This program has significant take-home value and numerous funny sales stories to illustrate key sales concepts.

    Customer Loyalty is probably my most requested talk. It is simple in structure, compelling in content, with plenty of examples. It focuses on turning your customers into business apostles who "preach the gospel" according to your company. I focus on how everyone in your organization can become more customer-driven and less operations-driven; how to turn moments of misery into moments of magic for your customers; and how to create customer intimacy, customer retention, and customer satisfaction which leads to customer loyalty. I'm constantly "tweaking" this talk based on new material I get from my research, reading and audiences.

    The Power of Listening is a new/old topic. In 1978, I was fortunate to be featured in a best selling film on listening. For years, I traveled the world conducting speeches and seminars on listening skills. In 1985, I pulled away from the listening topic to focus on my other topics. Then in 1994, NightingaleConant released my newest album, The Dynamics of Effective Listening. It was so successful that I decided to teach that subject again. This program is a dynamic, interactive experience with powerful content and numerous listening exercises.


    I strive for my topics, my content, and my examples to be fresh not only for my audiences, but also for me.


    Support materials, handouts, and follow-up materials I supply to my clients:

    For each of my topics, I provide my clients: an introduction; free handouts from my PowerPoint slides or a 64-page workbook (extra charge); a free, comprehensive set of articles (when requested) to publish in your in-house newsletter or magazine; a free weekly ezine for each audience member to reinforce the concepts of my programs; books, cassette programs, videos, and even full training programs for after-speech follow-up and reinforcement (extra charge); pocket-sized laminated speech summary cards (extra charge); A/V checklist for room setup; Pre-program Questionnaire (PPQ) to tailor my speech to the audience; photos (color and black and white); and easy telephone access to me prior to my program.



    The Power of Listening
    How to Communicate Effectively with Anyone

    This dynamic and interactive program covers the physical, cultural, environmental and personal obstacles to active listening. Join Tony in an "ears on" experience as he covers the six steps of effective listening -- Concentration, Acknowledging, Researching and Responding, Emotional Control, Sensing and Structuring -- which will stimulate a greater motivation to listen as well as the ability to practice effective active listening skills.


    Keynote Speech / Principal Points

    • Why we don't listen
    • The benefits of active listening
    • Concentrating is committing your attention to the speaker and avoiding/filtering out distractions
    • Acknowledging is demonstrating acceptance, understanding and appreciation of the speaker through eye contact, head nods and appropriate body language
    • Researching is gathering information about the speaker by responding to his message at the right time and with the right questions or statements
    • Emotional Control is becoming conscious of emotional blind spots, understanding them and dealing with them by controlling gut reactions to loaded words, inflammatory statements and the speaker's appearance and style of delivery
    • Sensing is interpreting the speaker's vocal and visual messages in addition to her verbal messages
    • Structuring is interpreting, organizing and recording messages by main points, sub-points and priorities


    The Workshop

    Adds depth in all areas, plus:
    • Individual listening evaluation and test
    • Individual and small group exercises
    • Audio exercises

    Participants Learn

    • How to eliminate listening barriers -- listener-related, environment-related, speaker-related and subject-related
    • How to concentrate by practicing selective focus
    • How to avoid daydreaming
    • How to establish a receptive listening environment
    • How to show the speaker they're really listening
    • How to remember the speaker's message

    Formats

    • Keynote/General Session -- 45-90 minutes
    • Workshop -- 2-3 hours

    Alternate Titles

    • The Dynamics of Effective Listening
    • How to Increase Your "Ear-Q"


* Please note that while this speaker's specific fee falls within the range posted at the top of this page (for Continental U.S. based events), fees are subject to change without notice. Also note that most celebrity keynotes begin in the $25,000 and up range (most list "Contact for Fee Schedule"). For current fee information or international event fees, please contact your Speakers Platform representative.